EXPERIENCE

SENIOR CONTENT MARKETING MANAGER | MEDRIO | 2022-PRESENT
· Develop and execute on the overall content marketing strategy.
· Maintain the marketing editorial calendar and ensure deliverables are being met by the intended dates.
· Oversee a team of contract and freelance writers to support the content marketing funnel.
· Ideate, write, and edit marketing-promotional content for traditional and digital channels including blogs, white papers, email marketing campaigns, web copy, social media posts, trade show exhibitory, direct mail, video scripts, and customer communications.
· Conduct discovery calls with Medrio colleagues, customers, and partners to develop unique stories that showcase our solutions and services.
· Work alongside Subject Matter Experts to develop thought-leadership content in the form of webinars, white papers, and podcasts.
· Translate product announcements and updates into effective sales enablement materials.
· Apply a ‘test-and-learn’ copywriting approach with the ability to first define goals then experiment, fine tune and iterate toward success, leveraging data available from HubSpot and other sources.
· Partner across our organization to build, refine, and steward our brand writing standards, production templates, and production workflows.
· Proofread content and presentations created by Marketing colleagues for alignment to Medrio’s writing style guides and brand standards.
· Identify opportunities to repurpose and refine marketing content into other forms of promotional materials.

SENIOR MARKETING MANAGER | PPD | 2021-2022
· Spearheaded campaign to promote AES patient recruitment at sites outside US, earning conversion rate of 7.64% vs benchmark 3.04%, cost-per-conversion $30 vs $116, click through 3.8% vs 2.4%
· Audited case study library for accuracy and developed case study strategy, including improved storytelling and value proposition development

MARKETING MANAGER | PHARM-OLAM | 2019-2021
· Boosted site traffic by over 30% for 12 months through content development and roughly 40% year over year
· Led thought leadership campaign that drove $2 million in sales
· Oversaw patient recruitment efforts to support study enrollment and retention, including patient-facing materials (written and digital) and those for investigators, advocacy groups, and sites.
· Projects: US DoD-Operation Warp Speed, Valneva, Crinetics

CONTRACT WRITER/CONSULTANT |FREELANCE| 2009-2022
· Boost web traffic by 220% through improved SEO
· Reduced writing labor costs by over 60%
· Managed budgets up to $500k
· Grew profit margin by 57% via in-depth cost analyses

EDUCATION
MBA | 2007 | UNIVERSITY OF EXETER, EXETER, DEVON, UK
· Major: Financial Management
BS | 2000 | FROSTBURG STATE UNIVERSITY, FROSTBURG, MD, US
· Major: Psychology, Minor: Sociology
AS | 2000 | ALLEGANY COLLEGE OF MARYLAND, CUMBERLAND, MD, US
· Major: Sociology
AS | 1999 | ALLEGANY COLLEGE OF MARYLAND, CUMBERLAND, MD, US
· Major: Psychology